How to Set Yourself Apart from Your Competition

Jennifer Starchuk

Helpful Tools | January 19, 2018

How to Set Yourself Apart from Your Competition

By Jennifer Starchuk – PL Light Systems Staff


The need to develop solid sales skills and a clearly defined sales strategy has never been more imperative than in today’s highly competitive marketplace. So, if you’re not ready to compete – you’re not ready to sell. So it follows that we must develop our sales skills and strategy to win against the competition. Remember, the will to win is not nearly as important as the will to prepare to win.

So – what sets you apart from your competition? It’s probably the single most important question that any organisation in a competitive market needs to answer. The thing you want your customers to say about you. The thing you want your prospects to think about you.

Competition

In a crowded marketplace, it may seem that price wars are inevitable. But slashing prices to beat the competition will hurt your credibility, brand image, and margin more than it helps.

Value, not price, is almost always the most critical factor in a purchasing decision. Having a valuable product is one thing, but having the ability to sell value is what will set you apart in a sea of cheaper competitors.

Value always trumps cost ………unless you’re buying plain old salt or sugar.

Good selling!

P.L. Light Systems is a leading manufacturer of horticultural lighting systems. We offer a complete range of innovative horticultural lighting products across a variety of technologies. We pride ourselves as the leading experts in lighting solutions. Contact your Regional Sales Manager today to find out how PL Light Systems offer a solution that fits your lighting needs.

 

PL Light | Jennifer StarchukJennifer Starchuk

Jennifer Starchuk joined PL Light in 2017 as the Sales Operations Manager bringing 25 plus years of Sales and Management experiences from the industrial automotive and electronics industries.